How much do you trust your CEO? The Edelman Trust Report, Spring Update is here

Much is being discussed about trust within social media and across the globe. Here is a snapshot of how The Edelman Trust Report has feedback on CEOs and how they are viewed in business compared to other global professionals.



With McKinsey reporting via a survey of 800 leaders what leadership should look like post pandemic here, how much we trust our leaders to make these changes and work with us during and after the Covid-19 crisis has come into question in the Edelman report.


There was a reported increase in trust to 62% overall within the business sector, but there were a number of interesting facts arising from the Edelman survey. Around half the people surveyed believe that their business is performing poorly or even in some cases completely failing to put people before profits during this time. Only 42% believe that the companies are protecting them enough from Covid -19 risk. This is a huge deficit with the remainder believing companies could / should do more.


Only 29% believe that CEO’s are doing an outstanding job responding to the increased demands put on them during Covid-19 compared to other professionals.


Ref Edelman Trust Report - Spring Update


The survey respondents have called for companies to “redefine their company’s purpose and goals around fighting the pandemic as a matter of priority”.


The report calls for CEOs to:


“Demonstrate public leadership and show that business is ready to live up to the promise of stakeholder capitalism. Business must take on automation-related job loss with upskilling and retraining, price products affordably to address inequality and unemployment, make supply chains sustainable and inclusive of small business, and be a source of factual, unbiased information for their employees to share out with the community.”


How is this related to coaching?

Trus has always been essential for companies to thrive. The recent changes bringing upon us (in some cases) turmoil, has caused many leaders to be challenged. There have been unusual decisions to be made, sometimes bringing the abilities of our leaders into question. Coaching all of our leaders through this change, giving them access to an independent sounding board to reflect with, and “sparring partner”, should be an essential part of a company strategy. This in turn can create innovation, help reduce stress and increase company and people performance. Also therefore increasing trust in our leaders throughout the workforce.


Both the McKinsey and Edelman reports are fascinating to read. Enjoy!


Caroline Langston is the Founder of Successful Consultants Ltd, an Executive, Personal and Career Development Coaching company in Hong Kong and New York. She is also the Founder of recruitersgiveback.org a nonprofit providing free information and coaching to people who are unemployed. Caroline is dedicated to coaching people for success and happiness in their careers and lives. She is degree qualified with a Certificate in Professional Coaching from the ICF, Certificate in Team Coaching from the EMCC. Also further certifications in Neuro Linguistic Programming at Master Practitioner and Coach level. www.successCL.com www.recruitersgiveback.org


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